Those crafty Italians.
For Centuries, Italy have had a reputation for design and style. Over the years, with the rise of China, and the effects of globalisation (increased competition, greater collaboration, emerging markets etc), Italian design has lost its shine.
With a new company called
I'm rising from the dust in Italy - to focus on designing technology and experiences for the future, there is renewed hope for Italian designers and the countries reputation for style!
The first product they have announced is the
I'm Smartwatch - an Android powered wristwatch that comes pre-loaded with apps like weather and twitter and facebook...and the promise of a dedicated app store. This is exciting for me personally. This will shake up the consumer electronics world a little. For many years, beautiful and functional technology has come from brands like Apple, LaCie, JawBone and a handful of others. Now there is an Italian company committed to design; and technology.
I'm looking forward to the smartwatch - and some more announcements from the house of I'm.
