Thanks to kottke.org for finding this great, simple interview with Diter Rams.
Rams is a German industrial designer closely associated with the consumer products company Braun. He has 'ten principles to good design"
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design makes a product understandable
- Good design is unobtrusive
- Good design is honest
- Good design is long-lasting
- Good design is thorough down to the last detail
- Good design is environmentally friendly
- Good design is as little design as possible
