Thanks to @metarand for pointing out this great video.
A very thought provoking piece, that does reinforce the notion that branding was created by advertising agencies to sell stuff.
Selling is not bad - after all, sales drive revenue, and revenue should become profit (in a well run business), and profits; well directed, ultimately keep a capitalist society operating. However, is this the only reason we have brands. We talk about brands having an emotional connection with consumers; but why?
Watching this video further reinforces for me what a truly social brand is (thanks to
Martin Cahill for reminding me of this) - it is a brand you would want to be friends with?
What are all the traits of your good friends...which brands have these same traits?
