audacity: - Filed under 'lara bingle'

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  2 Mar 2010
  
  Lara Bingle and the 'hacked' North Queensland Cowboys twitter account
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  Oh no...
  It's like watching a car crash in slow motion...
  First this
  And then the North Queensland Cowboys follow up with this tweet? (see image above)
  So, was their account 'hacked' or did the social media guru working for the Cowboys have a brain explosion??
  
  Either way, I think the Cowboys are still liable, and may be getting some interesting phonecalls in the next few days!
  Anyone looking for a 'social media expert' who used to work at the Cowboys...may need to be supervised, but will work for little $$$ in order to re-establish themselves?
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  2 Mar 2010
  
  Lara Bingle, North Queensland Cowboys and why you need to defend your brand!
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  There is no doubting that the @northqldcowboys twitter account is operated by an imposter...
  I know that (now), but many probably do not?
  So when they put up a tweet like the one you see above...with a link to the naked Lara Bingle photo doing the rounds at the moment...there could be some fall out?
  
  For instance if Lara (or her lawyers) see this image, and choose to take legal action; who do they take legal action against? Do the North Queensland Cowboys have a case to answer because they have not protected their brand? Personally, I think the Cowboys do have a case to answer. How many time do brands need to be told to protect their IP by tracking down squatters and seeking to protect their brand??
  
  This is a controversial subject, and one we will not hear the last of.
  What do you think...do the North Queensland Cowboys have a responsibility to make sure a 'squatter' does not use their account (or logo) for distributing potentially illegal content, or is all publicity good publicity??
  
  I feel sorry for Lara Bingle, and her family and friends...and can see how this content can get out of hand.
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audacity:

So many things catch my attention, but I get especially interested in new technologies, human endeavour, AUDACITY, brilliant (engaging) ideas, anything on 2 wheels and courage.
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